Market Research Questionnaire


An Aussie Phantom Phan and comic collector by the name of Jason Frazer has created a unique comic book storage device. Although I have not seen the storage device, Jason assures me that not only does it maintain ideal environmental conditions for comic storage (airtight, no light exposure, comics kept flat), it is also attractive in appearance so that your comics can take pride of place on your bookshelves, and your comics will also be readily accessible. Jason is very serious about his project, having applied for a patent on his design, registered as an Australian business (Unmasked Frontiers, ABN 25 294 513 993), and sought government assistance to help get started. As part of this process, Jason needs to gather some market information to properly assess the potential for his business. I believe that this product will be of great interest to Phantom comic collectors, so I agreed to host Jason's market research survey on The Deep Woods. Please take a few minutes to complete his questionnaire. Neither your name or contact details are requested, so your anonymity is assured. All questions are optional, so please do not answer anything you feel uncomfortable with.



2. Which of the following categories includes your age?






















... please specify:

6. On average, how much money would you spend on comics or comic related merchandise per week (values are in Australian dollars, Aus$1 = US$0.60)?






7. Why do you patronise a particular comic-book store?






8. Have you ever used the Internet for purchasing any form of comic related merchandise?



9. How important is comic book storage for your comic collection?






10. Which one of the following methods do you use to store your comics?





... please specify:

11. With regard to question 10 above, how satisfied are you with your current method of storage?





12. How important are the following, regarding your current or anticipated storage methods, for your comics?

 
Very important
Important
Neutral
Unimportant
Very unimportant
Cost of storage unit
Ease accessibility
Simple design
Adaptability
Airtight seal
Lightweight

13. Please rank in order from 1 through to 6, with 1 being the most important and 6 being the least important to your comic storage needs (each rank can be selected only once).

 
1
2
3
4
5
6
Ease accessibility
Adaptability
Lightweight
Cost of storage unit
Airtight seal
Simple design

14. Approximately, what is the size of your current comic book collection?






15. What is your approximate average weekly income, after tax (in Australian dollars, Aus$1 = US$0.60)?









16. Do you collect other types of reading material?



... please specify:

17. If yes, what storage method do you use for these items?


18. Are there any further comments you would like to add?

 

Thanks for your time. Once you've clicked the "Send Form" button, your answers will be sent directly to Unmasked Frontiers for the purpose of market research. For further information on this project, contact unmasked_frontiers@hotmail.com.



Return to The Deep Woods

Bryan Shedden / guran@deepwoods.org
Last updated 15 May 2003